Reading fiction, such as novels and short stories, is more enjoyable than watching a movie. Of course, the images in a movie are much more vivid, because you're seeing them on a large screen in a dark room. The images you "see" in a novel are only as strong as your own imagination. But the more you read, the stronger your imagination becomes. Reading exercises your imaginative powers. Watching a movie dulls them. Imagination, like a muscle, needs to be used. Otherwise it can disappear.
When you read, you're an active participant in your own enjoyment. That's one reason reading develops the imagination. You're reading the words on the page and translating them into images in your mind. When you're watching a movie, you're a passive viewer. The movie is giving you everything. Nothing comes from you except your reaction to what you're seeing, and even that can be given you by the movie. Some movie plots are so simple, you can predict what's going to happen before it does.
Reading fiction also develops your storytelling skills. The more reading you do, the better you become at creating plots and characters. The plots and characters in movies are often very simple, because the emphasis is on action rather than on language or character development.
Still, going to the movies is a great community experience. Sitting in a large theater with a lot of other people is fun. You experience the same reactions to what you're seeing together. Reading is a one-person experience. It's a chance to go into an imaginary world by yourself. Both experiences can be fun and rewarding, but I think reading fiction is more enjoyable.
Watching movies is a much better option compared to reading fiction. So I disagree that reading fiction is more enjoyable than watching movies. In fact movies provide a firsthand experience with real emotions. Also movies can be watched with the company of others, thus making for healthy relationships.
Movies are generally much better received compared to novels or short stories. They tend to be much more exciting and surely provide real-time firsthand experience. Reading fiction, more often than not, gives only vicarious pleasure.
Also movies are a much better option for real emotions. The scenes, physiognomy of characters and background music all add up to a great experience. Howsoever good a piece of fiction is, it leaves much to be desired. The way movies exhibit a wide gamut of emotions and experiences are difficult to find in fiction books.
Another major reason for movies being more enjoyable is that one can watch movies in company of others. No such sharing is possible in reading fiction. There is nothing like enjoying a movie with the person you love, or your family members, it provides the warmth to make for a pleasurable experience.
In conclusion, I derive much greater fun, joy and excitement from watching movies, than by reading fiction. According to me, movies will always hold the upper hand.