The whole point of advertising is to encourage us to buy things we don't need. Advertisers are in the business of making money for themselves and their clients. If they manage to sell us something that's good for us too, that's fine. But their primary goal is profit.
It begins when we're children. Saturday morning children's television is full of commercials. Over and over again, children see images of toys and games. They see other children who are having the time of their lives. They watch these children and get the message that if they want to have that much fun, they need to buy those things. Thus, at a very early age, we're introduced to two ideas: that we want to be like everyone else, and we want to have what everyone else has.
This continues throughout our lives. We spend a lot of our money trying to keep up with our neighbors. We buy the latest model cars, have all the latest gadgets in our homes, and live a lifestyle beyond our budgets. Advertising encourages us to define ourselves by what we own rather than by who we are. It encourages a competition of false values and shallow measurements of what matters in our-lives.
Advertising can be damaging. However, it is also one of the ways in which our economy keeps growing. People need to buy products in order for other people to have jobs manufacturing, transporting and selling those products. Advertising also keeps us informed about new products that may actually help us in some way. For these reasons, you could say advertising is a necessary evil.
The issue of the role of advertising in our lives is a very controversial one. Some people think that advertising encourages us to buy things that we really do not need, because they claim that advertisements have the power to influence on our purchasing behavior. Nevertheless, my point of view is that advertisements are incredible source of information about new products that may improve our lives.
First of all, these advertisements can help us to choose things easier and also save our time. For example, as a result of such an advertisement, a few years ago I bought very useful tool to lose my weight. The only thing that I needed to do was to attach it to any problem area of my body for twenty minutes a day. Thus I did not to have do heavy exercises to lose my weight. The additional advantage was that this tool also helped me save time for my favorite activities.
The second reason is that quite often advertisements tell
us about new products that can save our money. Again as a result of such an advertisement I bought some special micro fiber cloths, which could help me to clean my apartment only by using water. Thanks to its specific characteristics and possibility of long-time usage, I do not need to buy any more different kinds of liquids or powders for house cleans. Therefore the advertisement of this kind of cloth saved my money.
Last but not least advertisements can tell us about new products, which bring us new ways to cook healthier food. For instance, after watching a television advertisement, a friend of mine bought a special pot, with which she can prepare meat and vegetables without using any water or oil. This pot uses only the natural hot steam to cook. Thus it helps to keep more vitamins and minerals in the food, and get rid of the fat.
In conclusion, advertisements of new products definitely improve our life, because they tell us about things that make our life easier, save our time and money, and even cook our food better.
