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第一段
1 .Listen to a conversation between a student and a business professor.
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第二段
1 .Thanks for seeing me. Professor Jackson.
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第三段
1 .Sure, Tom. What can I do for you?
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第四段
1 .I'm gonna do my term project on service design.
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2 .What you see as a customer, the physical layout of the building, the parking lot.
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3 .And I thought I'd focus on various kinds of eateries: Restaurants, coffee shops, cafeterias
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4 .So I'd also analyze where you order your food, where you eat, and so on.
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第五段
1 .Wait. I thought you were gonna come up with a hypothetical business plan for an amusement park.
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2 .Isn't that what you e-mailed me last week?
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3 .I could've sworn...
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4 .Oh, I'm thinking of a Tom from another class. Tom Benson. Sorry. Sorry.
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第六段
1 .No problem. I did e-mail you my idea too though.
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第七段
1 .That's right. I remember now. Restaurants, Yeah.
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第八段
1 .So here's my question.
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2 .I read something about service standard that kind of confused me.
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3 .What's the difference between service design and service standard?
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第九段
1 .Service standard refers to what a company...
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2 .employees are ideally supposed to do in order for everything to operate smoothly.
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3 .The protocols to be followed.
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第十段
1 .Oh, okay.
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第十一段
1 .So backing up.
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2 .Service design is...uh, think of the cafeteria here on campus.
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3 .There are several food counters, right?
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4 .All with big, clear signs to help you find what you're looking for: soups, salads, desserts.
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5 .So you know exactly where to go to get what you need.
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6 .And when you are finished picking up your food, where do you go?
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第十二段
1 .To the cash registers.
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第十三段
1 .And where are they?
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第十四段
1 .Right before you get to the seating area.
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第十五段
1 .Exactly. A place that you would logically move to next.
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第十六段
1 .You know, not every place is like that.
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2 .This past weekend was my friend's birthday, and I went to a bakery in town to pick up a cake for her party.
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3 .And the layout of the place was weird.
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4 .People were all in each other's way, standing in the wrong lines to pay, to place orders.
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5 .Oh, and another thing, I heard this bakery makes really good apple pie, so I wanted to buy a slice of it too.
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第十七段
1 .OK.
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第十八段
1 .There was a little label that said apple pie where it's supposed to be but there wasn't any left.
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第一十九段
1 .That's what's called a service gap, maybe there wasn't enough training for the employees or maybe they just ran out pie that day.
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2 .But something is wrong with the process, and the service standard wasn't being met.
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第二十段
1 .OK. I think I get it.
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2 .Anyway, since part of the requirements for the term project is to visit an actual place of business.
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3 .Do you think I could use our cafeteria?
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4 .They seem to have a lot of the things I'm looking for.
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第二十一段
1 .Well, campus businesses like the cafeteria or bookstore don't quite follow the kinds of service models we're studying in class.
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2 .You should go to some other local establishment I'd say.
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第二十二段
1 .I see.
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第二十三段
1 .But just call the manager ahead of time so they aren't surprised.
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