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截止昨天,已经有 264455 同学完成了 4354076 次的练习

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第一段

1 .Listen to a conversation between a student and a business professor.

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第二段

1 .Thanks for seeing me. Professor Jackson.

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第三段

1 .Sure, Tom. What can I do for you?

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第四段

1 .I'm gonna do my term project on service design.

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2 .What you see as a customer, the physical layout of the building, the parking lot.

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3 .And I thought I'd focus on various kinds of eateries: Restaurants, coffee shops, cafeterias

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4 .So I'd also analyze where you order your food, where you eat, and so on.

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第五段

1 .Wait. I thought you were gonna come up with a hypothetical business plan for an amusement park.

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2 .Isn't that what you e-mailed me last week?

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3 .I could've sworn...

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4 .Oh, I'm thinking of a Tom from another class. Tom Benson. Sorry. Sorry.

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第六段

1 .No problem. I did e-mail you my idea too though.

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第七段

1 .That's right. I remember now. Restaurants, Yeah.

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第八段

1 .So here's my question.

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2 .I read something about service standard that kind of confused me.

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3 .What's the difference between service design and service standard?

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第九段

1 .Service standard refers to what a company...

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2 .employees are ideally supposed to do in order for everything to operate smoothly.

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3 .The protocols to be followed.

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第十段

1 .Oh, okay.

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第十一段

1 .So backing up.

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2 .Service design is...uh, think of the cafeteria here on campus.

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3 .There are several food counters, right?

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4 .All with big, clear signs to help you find what you're looking for: soups, salads, desserts.

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5 .So you know exactly where to go to get what you need.

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6 .And when you are finished picking up your food, where do you go?

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第十二段

1 .To the cash registers.

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第十三段

1 .And where are they?

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第十四段

1 .Right before you get to the seating area.

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第十五段

1 .Exactly. A place that you would logically move to next.

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第十六段

1 .You know, not every place is like that.

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2 .This past weekend was my friend's birthday, and I went to a bakery in town to pick up a cake for her party.

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3 .And the layout of the place was weird.

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4 .People were all in each other's way, standing in the wrong lines to pay, to place orders.

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5 .Oh, and another thing, I heard this bakery makes really good apple pie, so I wanted to buy a slice of it too.

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第十七段

1 .OK.

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第十八段

1 .There was a little label that said apple pie where it's supposed to be but there wasn't any left.

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第一十九段

1 .That's what's called a service gap, maybe there wasn't enough training for the employees or maybe they just ran out pie that day.

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2 .But something is wrong with the process, and the service standard wasn't being met.

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第二十段

1 .OK. I think I get it.

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2 .Anyway, since part of the requirements for the term project is to visit an actual place of business.

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3 .Do you think I could use our cafeteria?

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4 .They seem to have a lot of the things I'm looking for.

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第二十一段

1 .Well, campus businesses like the cafeteria or bookstore don't quite follow the kinds of service models we're studying in class.

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2 .You should go to some other local establishment I'd say.

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第二十二段

1 .I see.

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第二十三段

1 .But just call the manager ahead of time so they aren't surprised.

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