原文已被隐藏，你可用 快捷键 - 或点击 显示原文 按钮来查看原文
第一段
1 .Listen to part of a discussion in a Business Management class.
该句暂无译文！
第二段
1 .Last week we were talking about innovation in businesses.
该句暂无译文！
2 .Remember the graph I showed you?
该句暂无译文！
第三段
1 .The curve that looked sort of like the letter S?
该句暂无译文！
第四段
1 .Right, Cathy, let's take another look.
该句暂无译文！
2 .Do you recall, Cathy, how this S-curve represents the life cycle of innovation?
该句暂无译文！
第五段
1 .Sure, starting on the left, the new innovation, uh, let's say it's a new product.
该句暂无译文！
2 .Almost nobody has heard of it or at least nobody takes it seriously.
该句暂无译文！
3 .Then its popularity increases, uh, slowly at first, till sales really started accelerating quickly.
该句暂无译文！
4 .There were the line goes up steeply in the middle as more and more people get excited about the product and they go out and buy it.
该句暂无译文！
5 .But eventually, moving over to the right side there, interest began to fade and the growth in sales levels off.
该句暂无译文！
第六段
1 .At which point the market has matured for that product.
该句暂无译文！
2 .We can still sell it and even marginally improve it but it's not new anymore.
该句暂无译文！
3 .It no longer offers exciting growth opportunities.
该句暂无译文！
4 .So a business leader might face a choice: either stick with this old safe proven idea or move on to the next big idea, a fresh innovation.
该句暂无译文！
5 .But innovations are risky.
该句暂无译文！
6 .They may succeed or they may not.
该句暂无译文！
7 .OK, a case study, George, I've heard your Thursday night program on the campus radio station.
该句暂无译文！
8 .You like jazz, right?
该句暂无译文！
第七段
1 .Huh? Uh, yeah, sure, but what?
该句暂无译文！
第八段
1 .OK, stay with me here.
该句暂无译文！
2 .On your program last week, I heard an old Miles Davis'album.
该句暂无译文！
3 .Tell us about that.
该句暂无译文！
第九段
1 .Uh, Miles Davis, trumpet, I played a CD of a jazz classic he recorded in the 1950s called Kind of Blue.
该句暂无译文！
2 .It's my all-time favorite of jazz recording.
该句暂无译文！
第十段
1 .Mine, too. Would you call that recording innovative for its time?
该句暂无译文！
第十一段
1 .Absolutely! Nothing at all like what he'd recorded up till then, I mean, before that Miles Davis played things so complex that, well, nobody could touch him.
该句暂无译文！
2 .But this was something totally new.
该句暂无译文！
3 .Suddenly his playing sounded so amazingly simple.
该句暂无译文！
第十二段
1 .And how did people react to this new sound of Miles Davis?
该句暂无译文！
第十三段
1 .Well, some were disappointed even angry that he'd abandoned his old style.
该句暂无译文！
2 .But soon most of his fans came around.
该句暂无译文！
3 .And this new style appealed to a whole new group of jazz listeners.
该句暂无译文！
第十四段
1 .I guess so!
该句暂无译文！
2 .Kind of Blue became the most commercially successful album in the history of jazz.
该句暂无译文！
3 .So is there a lesson here, anyone?
该句暂无译文！
4 .Think of that S-curve I showed you.
该句暂无译文！
第十五段
1 .Oh, so his old style of jazz was actually a kind of product, one that had been developed pretty thoroughly.
该句暂无译文！
2 .And he'd taken it about as far as he could.
该句暂无译文！
3 .So he decided to take a big risk and try something totally new.
该句暂无译文！
第十六段
1 .Exactly! Something completely fresh and cool and people couldn't get enough of it.
该句暂无译文！
2 .It was a brand new beginning that left lots of room for further development artistically.
该句暂无译文！
3 .And as a market analyst, you could say that with Kind of Blue he was jumping to the beginning of a brand new S-curve, with all that potential for profitable developments still ahead of him.
该句暂无译文！
4 .But let me ask you something else.
该句暂无译文！
5 .This isn't just the music of a single performer, is it, George?
该句暂无译文！
第十七段
1 .Hardly, more like a group of All Stars, along with Miles Davis on trumpet, there's Bill Evans on piano, John Coltrane on tenor saxophone.
该句暂无译文！
第十八段
1 .Individually perhaps the best in the business but thinking of Miles Davis as the leader of this group, how did he organize and manage all this incredible talent?
该句暂无译文！
第一十九段
1 .Well, he'd lay out the general outline, the theme, and then give each of these star performers, one by one, a creative freedom to really show what they could do with it on their own instrument, to improvise and add something new, but always within the same general theme.
该句暂无译文！
第二十段
1 .So Miles Davis gets credit for recruiting the best jazz talent anywhere and getting them to collaborate on a fantastic musical product.
该句暂无译文！
2 .Everyone see the business parallels here?
该句暂无译文！
3 .And give each of these musicians credit for seizing the opportunity and creating great individual performances.
该句暂无译文！
4 .But good jazz is more than just outstanding individual performances, isn't it?
该句暂无译文！
第二十一段
1 .Definitely! Jazz musicians need to listen to each other and go with the flow, like, one time somebody goofed and came in a little early, but everyone else adjusted and went right along with it as if nothing were wrong.
该句暂无译文！
2 .And this mistake came out like just another unexpected creative interpretation.
该句暂无译文！
第二十二段
1 .Thanks, George, great insights, ones that would certainly apply at what we're studying here.
该句暂无译文！